Steve Root is from Faversham, Kent, UK.

Contactable via <censored>

So what, exactly does SteveRoot? have to do with Linux, or the WLUG? or is this an attempt to raise the profile of the WebSite you're linking to? -- StuartYeates

From his web page, there's a "links" entry. The first link on that is a webmaster resources site. The featured article for this week;

Google optimisation is now a lot harder than it used to be. However, the index is still manipulable. Success involves hard work, and potentially the expenditure of funds to develop a good mini-site network and buy links on relevant pages.

Draw your own conclusions. - zcat