Annotated edit history of
ECommerce version 1, including all changes.
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StuartYeates |
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A buzzword for conducting transactions remotely over the [InterNet]. |
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ECommerce was to be the saviour of business in the late 1990s. The advantages of ECommerce are: |
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# Sales can be made to international customers as easily as local customers. |
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# The totol number of people able to access to shop is very high, this is particularly important for specialist shops with a very narrow target audiance. |
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# Physical bricks-and-mortor shop fronts are no-longer necessary, which saves on renting, stocking and staffing costs |
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# "Shrinkage" due to customer shoplifting ceases to be a problem |
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The disadvantages are: |
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# Because customers aren't local, the costs of shipping goods to them in the timeframe they expect can be very high |
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# Local knowledge is lost, because there is no local |
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# Credit card scams are more of a problem |
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# Many types of sales (cars and fruit, for example) have a heavy emphasis on personal inspection, which is very hard to do in an ecommerce situation. |
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The businesses which seem to have succeeded in [ECommerce] appear to be those that cater to a need not filled by traditional shops: |
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# Supermarkets selling groceries to house-bound customers |
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# Booksellers selling from an (perhaps virtual) inventory which would be unmanagably large for a traditional bookshop |
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# Specialist craftspeople reaching out to a narrow, widely distributed target market |
