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Customer Relationship Management is "a business strategy to get, keep, and grow the most profitable relationships". EnterpriseSpeak for a client DataBase. Tying in with your ContentManagementSystem, [CRM] lets you keep track of which of your clients need spamming today. This is a big market. I have no idea why.
3 pages link to
CustomerRelationshipManagement
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CRM
EnterpriseSpeak
ContentManagementSystem